There are many factors that contribute towards creating a successful enterprise. From the building blocks of the business plan, through to the recruitment of key personnel and the targeting and securing of a new customer base, each stage of the growth process plays an important part in the company’s long term success.
Of course, each business [...]
As the old saying goes, the customer is always right. Whilst most business owners will undoubtedly be able to regale tales of difficult customers who would assert their authority as the paying consumer, the age old adage is more to do with the principle of pulling out all the stops to keep a customer happy.
Without [...]
The 21st century sales ethos is very different to that of only a few decades ago. The ‘hard and fast sell’ approach of the archetypal salesperson of yesterday may have been effective in the short-term, but it was a model that ultimately had very little vision and is generally considered to be a very counterproductive [...]
Of course, customers play a very important role in the function of any business. And knowing your customer and how they interact with your organisation is vital for any forward-looking business. Therefore, having the right systems in place to ensure that happens is paramount.
In recent times, Customer Relationship Management (CRM) software has risen to the [...]
When it comes to the so-called real world of commerce, and the ups and downs of the shopping experience in a “brick-and-mortar” store, a customer usually has the opportunity to hunt down a salesperson to help them with their questions and concerns. On the Internet, the so-called virtual world, that is not clearly a viable [...]